Chanel offers a sulphurous new publicity for the release of Coco Mademoiselle Intense
Originally, there was Coco, a legendary fragrance created in 1984 by Jacques Polge. Today, it is the son of this great creator who has taken over from Chanel as the brand’s official perfumer. Following in his father’s footsteps, he regularly creates reinterpretations of the brand’s most famous juices. Today, he offers us a variation of the iconic Coco Mademoiselle and the metamorphosis into Coco Mademoiselle Intense, a fragrance that pushes its quantity of patchouli to the extreme. Coco Mademoiselle Intense is a fragrance aimed at all women who are not afraid of anything. As such, it offers itself a somewhat saucy publicity.
Coco Mademoiselle Intense, a powerful fragrance
Coco Mademoiselle Intense is a more powerful fragrance than its predecessors . He gives us the image of a woman who is not cold in the eyes, fully aware of her assets of seduction and who does not hesitate to use them. For this, on the olfactory level, he dares to concentrate his patchouli to the extreme while contrasting it with the freshness of citrus fruits. Thus, Coco Mademoiselle Intense presents a certain tension while preserving the femininity and romanticism of its initial formula in an armful of flowers. Coco Mademoiselle Intense is also sublimated with an absolute of tonka bean and vanilla from Madagascar for a more syrupy and bewitching finish than ever.
Keira Knightley, once again the face of Chanel
All that was missing was a face to embody the image of this new perfume. Once again, Chanel has decided to set her sights on actress Keira Knightley. This Briton came to prominence in 2003 with her roles in “Play It Like Beckham” and “Pirates of the Caribbean: The Curse of the Black Pearl”, as well as with her Oscar nomination for her portrayal of Elizabeth Bennet in “Pride and Prejudice ”and for Best Supporting Actress for“ Imitation Game ”. Keira Knightley then became the face of Chanela few years later, in 2007, symbolizing the image of a sensual woman, sometimes dressed in an elegant red dress or dressed in leather in the role of a seductive biker. Today, Keira Knightley returns to the camera of director Johan Renck and becomes a Parisian socialite the day after a crazy evening.
Coco Mademoiselle Intense’s TV clip
La publicité pour Coco Mademoiselle Intense nous plonge dans une atmosphère particulièrement festive. La scène se déroule au petit matin, dans un appartement haussmannien encore largement en pagaille. Les objets qui inondent le sol sont tous évocateurs de souvenirs de la soirée de la veille. Keira Knightley les parcoure du regard et se remémore les meilleurs moments de cette échappée nocturne. Son amant est encore couché tandis que la belle décide de revêtir une veste et de s’échapper dans les ruelles parisiennes. Alors qu’il l’appelle depuis le balcon, Keira Knightley demeure une séductrice indomptable et insaisissable ne laissant dans son sillage que l’odeur de Coco Mademoiselle Intense.